Whelan continued: "These insights will enable us to provide targeted support that helps low-income households in the present and empowers them to build financial resilience for the future."
The goal isn't maximum reach across every possible platform—that's neither sustainable nor effective. Instead, identify the two or three platforms where your target audience genuinely spends time and where your expertise provides value. Focus your distribution efforts there, building consistent presence and contributing meaningfully over time. This focused approach generates better results than scattered efforts across a dozen platforms.
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