When Breakaway started in 2016, Lynn estimates the festival brought in just tens of thousands of dollars in sponsorship—a figure that’s grown “almost 20 times” today, thanks to adding a title partner in energy drink brand Celsius. That sponsorship cushion, combined with outside investment rounds, helps keep ticket prices from rising as fast as the cost of talent and production. According to CB Insights, Breakaway has raised nearly $50 million over a few investment rounds.
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In 2022 Los Angeles County had 145,000 workers in the motion picture industry, according to the Bureau of Labor Statistics. In 2024, the most recent year for which data is available, it was 104,000. One reason is decades of consolidation—deals like this one, most of them involving layoffs. When Paramount merged with Skydance last year, it laid off about 15% of its workforce, about 2,600 employees.